How We Helped Craveworthy Brands Attract New Franchises.
At Cali BBQ Media, we partner with emerging and established franchise brands to create compelling video content that builds trust, attracts investors, and drives growth. From testimonials and brand showcases to executive interviews and investment-focused videos, our work helps franchises tell their story the right way — with authenticity, professionalism, and results.
Who is Craveworthy Brands?
Craveworthy Brands, led by former Jimmy John’s executive Gregg Majewski, is a growing family of fast-casual restaurant brands designed for modern franchise success. With a portfolio that includes Big Chicken Shaq, Taffers Tavern, Wing It On!, and Genghis Grill, Craveworthy is building a scalable, tech-forward, and people-first model that appeals to both customers and investors.
The Challenge
- Showcase Craveworthy's multi-brand portfolio in a cohesive, compelling way
- Build credibility with prospective investors and operators
- Humanize the leadership team and highlight the founder’s track record
- Provide video assets that could be used across digital platforms, pitch decks, and franchise development events
Our Approach
1. Founder Led Storytelling
We captured interviews with CEO Gregg Majewski to create founder-forward content that emphasized his industry experience and the vision behind Craveworthy.
2. Franchise Testimonials
We interviewed real franchisees and operators across the portfolio, highlighting their experiences, successes, and why they believe in the Craveworthy model.
3. Brand Spotlights
We produced cinematic footage of Craveworthy restaurant locations, showcasing food, atmosphere, and operations — tailored to appeal to both potential customers and investors.
The Results
Investor-Ready Video Assets
Professional, polished video content that speaks directly to prospective franchisees and investment partners.
Video Podcast Launch
In partnership with Craveworthy Brands, we launched Room For Seconds - a video podcast series hosted by Craveworthy CEO Gregg Majewski that features conversations with some of the biggest and most influential names in the restaurant and hospitality space.
Cross-Platform Utility
Assets deployed across YouTube, franchise landing pages, social media, podcast feeds and investor presentations.
