Proof / ChowNow · A Truth Study
Jeff Kopple has run two family locations in downtown Louisville since 2009. We spent one day on his floor with ChowNow. Here is the film, the numbers behind it, and everything the day produced.
Sicilian Pizza & Pasta · Downtown Louisville, KY
Jeff Kopple, owner, on the record. One day, one crew, better questions, honest answers.
The Recap
91%
of orders now placed direct
Worth $265K+, at a $44 to $45 average order across 4,000+ diners.
$291K+
in online sales since going live
6,500+
orders processed, roughly 800 a month
16%
lift in weekly orders
15 to 18%
kept back from third-party fees
Figures published by ChowNow with the film and case study, July 2026. The fee figure is Jeff on camera.
The Story
The problem
Jeff had run Sicilian Pizza & Pasta since 2009. The old system crashed, felt unfriendly to staff and diners, and aged out fast.
“We had a lot of problems with the system crashing. It was not very user friendly, and it got outdated really quick, because in technology everything goes so fast.”
The kitchen
Orders now land where the work happens. No phone tag, no re-keying, no lag between the click and the ticket.
“That app shoots that ticket directly into our kitchen, where our staff start making it. It comes out, it’s boxed up and ready to be picked up.”
The data
Jeff can see what is selling, when it is selling, and what his regulars order again. The numbers belong to the restaurant, not a marketplace.
“Being able to have full control of the data, to see what orders are coming in, what your most popular dishes are, having that is so valuable.”
Peak volume
March through November is convention season in Louisville. Derby turns Tuesday through Saturday into one rush. Orders come in online, priced and timed, already in the kitchen, with delivery on ChowNow’s managed driver network.
“It has really driven our sales up on the digital side, and it is phenomenal. The customers have raved about how easy it is on their side.”
“Upgrade, and do it as quick as possible. You will not be disappointed.”
“The most impactful thing we’ve done in the last year is definitely signing on with ChowNow.”
“It’s going to save you 15 to 18% of what you’re paying on those third-party apps, and we can deliver it or have it ready for pickup just as they do.”
“It has really driven our sales up on the digital side, and it is phenomenal. The customers have raved about how easy it is on their side.”
The Shoot
What Shipped
The whole story from the customer’s floor. The film at the top of this page.
Vertical cutdowns and ad edits, cut for the feeds where buyers are.
The food, the people, and the operation as it runs.
Quotes, captions, and case study copy in Jeff’s own words.
Built around their truth, in Sicilian’s brand. Live the day the study dropped.
The whole story on a single page a rep can forward when a deal is in play.
The best lines, formatted for every platform.
In The Wild
