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The Truth Study.

The Flagship

One day with your customer. Proof your entire company can use.

Why It Works

Operators sound like operators.

We do not hand your customer talking points. We ask better questions and let them talk. What comes back sounds like a peer talking to a peer. That is why it converts. Your prospect has heard a thousand commercials. They have never heard an operator tell the truth on camera.

One day. Seven assets.

What We Capture

Everything comes from the truths discovered on site.

The most impactful thing we’ve done in the last year is definitely signing on with ChowNow.

Jeff Kopple · owner, Sicilian Pizza & Pasta

The whole story, in their own words, from your customer's floor.

From the ChowNow study

Five departments. One story.

Who Uses the Output

  • Marketing

    Runs the hero film, clips, and social quote graphics across every channel.

  • Sales

    Sends the leave-behind PDF and clips that sound like a peer, not a pitch.

  • Partnerships

    Opens doors with the landing page and a story both brands want told.

  • Product Marketing

    Proves the roadmap with real usage, real photography, and real words.

  • Customer Success

    Turns champions into references without burning them out.

What a Day Looks Like

  1. 01 · Pre-production

    We pick the right customer with you.

    We do the research so the questions are better. You get a plan for the day and the questions we will ask.

  2. 02 · On location

    One day. One crew. Zero disruption.

    We film the operation as it actually runs. Your customer talks like themselves. We own restaurants, so we know how to film one without slowing it down.

  3. 03 · Delivery

    The full suite lands ready to use.

    Hero film, paid-ready clips, photography, written assets, landing-page-ready content, a one-page leave-behind PDF, a suite of social quote graphics, and one video the restaurant can use on its own channels. Every department gets what it needs, built from the truths discovered on site.

Let's find out what your customers actually say.

Get Your Blueprint