The Blueprint

Find out where you're losing customers.

For restaurant technology and hospitality software companies. The Restaurant Customer Acquisition Blueprint shows where restaurant buyers find you, where they drop out, and where your marketing investment may be going to waste.

Request the Blueprint See how it works

Also built for equipment manufacturers, suppliers, and brands that sell to restaurants.

A paid engagement. See what happens after you request it.

What You Get

A complete Blueprint in seven days, and a plan to act on it.

Day 7

The complete Blueprint.

AI visibility and paid media findings ranked by impact, with first AI visibility findings in the first few days.

30/60/90

A prioritized action plan.

What to fix first, what comes next, and what can wait. Your team can run it, or run it with us.

Live

A walkthrough with our team.

We go through every finding together, so you leave knowing where customers are being lost and what to do first.

Day 7 timing starts once we have access to your ad accounts and GA4.

Who We Work With

Brands across restaurant technology and foodservice work with Cali BBQ Media.

The Story

One customer. Four places they can slip away.

Follow one potential customer from the first question to the last ad. At each moment, the Blueprint checks for the patterns we see most often, and have helped fix.

An operator asks their chatbot which vendors to look at. A few names come back. We check whether yours is one of them, and what AI says about you when it is.

AI VisibilityCommon finding: strong companies missing from the answer entirely.

Which vendors should a multi unit group look at?

1. Competitor A2. Competitor B3. Competitor CVendor DNot mentioned

AI Visibility

Can customers find and understand your business when they ask ChatGPT, Claude, Perplexity, Google AI Overviews and other AI-powered search experiences?

What it revealsWhere potential customers may never discover you in the first place.

Paid Media

Is your advertising reaching the right people, with the right creative and conversion path, and producing enough business to justify what you're spending?

What it revealsWhere customers see you, but don't act, and where paid investment may be underperforming.

Step by Step

What lands in your hands, and when.

Results start in days. You don't wait two weeks to learn something.

First few days

Initial AI Visibility findings

See how your business appears across AI-powered discovery and where customers may not be finding you.

How you appear across ChatGPT, Claude, Perplexity, and Google AI Overviews
What AI platforms understand about your products and expertise
Competitive visibility and positioning across AI-driven discovery

The Difference

The difference is what you can do with it.

This isn't another AI score or advertising report. We connect what we find back to customer acquisition: where you're losing customers, what it may be costing you, and what to do next.

Scope: A visibility score; AI visibility and paid media, in one look
Built for: Any website; Companies that sell to restaurants
Written by: Software; People who own and operate a restaurant
Connected to: A number; Where you are losing customers and what it may be costing you
What you do next: Up to you; A ranked plan and a live walkthrough
Timing: Instant; Findings in days. The complete Blueprint by day 7

Proof

We do this for the companies restaurants run on.

ToastHow a viral video led to hundreds of leads, thousands of new restaurant units, more revenue, and a years-long partnership built around storytelling.

ChowNowSwitching off a crashing legacy platform, and keeping 15 to 18% back from third-party fees.

Restaurant365A podcast we produce, Truth Studies filmed on their customers’ floors, and coverage of the events where their buyers gather.

Next Steps

What happens after you request it.

Step 01
Tell us where to look.
Two minutes: your company, your website, and what you are trying to figure out.
Step 02
Ryan replies within one business day.
He shares what we would review first and the investment for your scope.
Step 03
You approve and share access.
The Blueprint is a paid engagement. Once you approve the scope, you share access to your ad accounts and GA4, and the seven-day clock starts.
Step 04
Findings in days, the full Blueprint by Day 7.
Then we walk you through it live and hand over your 30/60/90-day plan.

Request the Blueprint.

Tell us where to look. Ryan reads every request and replies within one business day with what we would review first and the investment for your scope.

Built for the technology companies, equipment manufacturers, suppliers, and brands that sell to restaurants.

First few daysAI Visibility findings.

By Day 7The complete Blueprint.